Native urgency hooks
Benefit-led concepts were rewritten and tested to balance engagement with compliance.
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Capability proof
Real systems. Measurable outcomes. Clear context.
We show what was built, what changed and what the numbers mean—without pretending every campaign produces the same result.
Canadian financial services
2,076 leads while downstream quality improved.
TikTok lead generation · March–May 2026
The challenge
Scale under compliance and account constraints.
The campaign began near a $9 CPA with creative disapprovals, temporary account instability and inconsistent conversion efficiency. Wolf Wave aligned urgency-driven creative with compliance-aware messaging, geo segmentation and landing-page testing.
Anonymized client. Figures reflect campaign data supplied by Wolf Wave. Results vary by offer, market and execution.2,076Total leads
~$6Average CPA
$13.9KTotal spend
58.3%Lead-to-sale rate reached in May
Geographic segmentation
City-level splits and budget allocation created clearer performance signals.
Lower-friction conversion
Landing-page tests aligned the promise, reduced effort and improved conversion efficiency.
Owned campaign
Rapid Roof Now: a live home-services acquisition system.
Wolf Wave built the brand, funnel, paid campaigns, qualification and call-tracking infrastructure.
Incoming calls
Total inbound calls recorded in the supplied Ringba campaign snapshot.
Completed calls
Calls reaching a completed disposition in the campaign system.
Connected calls
Real homeowner conversations produced by the operating acquisition path.
Caller IDs and buyer information are withheld. Call totals do not imply booked jobs or revenue.
Build your system
Apply the same operating discipline to your market.
We’ll identify where your acquisition path has the greatest opportunity.